The mission of Sana Jardin is to harness the power of commerce for social good. This perfume house is a socially conscious, luxury fragrance house. Its vision is to use clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women. Sana Jardin is built on the principles of a circular economy - this alternative business model enables the women in the supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production. Sana Jardin believes that if we're innovative about the way we use commercial waste, we can recycle it for the benefit of the women at the beginning of our supply chain and help them to flourish and thrive. They aim to address these problems through their Beyond Sustainability model, which empowers the floral harvesters with the skills and materials they need to increase their wages through commerce, not charity. The model is based on "flower recycling" within a circular economy and illustrates that luxury business can be used to drive social change.
Sana Jardin offers business skills trainings to the local women so they can develop and sell their own range of products like candles and orange blossom water - all of which came from the waste of perfume production. They receive 100% of the proceeds.
To facilitate this Sana Jardin partnered with Nest (a non-profit organisation) and Les Aromes du Maroc, to establish a women's cooperative in Morocco, where the women can produce and sell their products. The aim is to give fragrance lovers the opportunity to be conscious consumers. Sana Jardin is proud to contribute to the United Nations Sustainable Development Goals for 2030, to empower women (goal 5), promote sustainable economic growth with full, productive employment (goal 8), and ensure sustainable production practices (goal 12).