The makanai washi body wash towels are woven from strings of washi paper pulp which are naturally soft and durable, while leaving a gentle and pleasant after-wash unique to the Japanese bathing culture. Just like other cloth towel scrubs, they can be used and reused many times over. The towels have been awarded Gold in the Omotenashi Selection - an award dedicated to products that epitomize the concept of omotenashi, a unique spirit of the Japanese culture. Dual textured: the rougher, textured side exfoliates, deep cleanses and renews skin while the soft surface can be used for gentler cleaning. Lathers well with soap. Soap residue can be washed o towel scrub easily. For the first few times of use, the new towel scrub may be a bit stiff. It will become soft after a few washes. Strong and long-lasting like general cotton towels.